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Launch of new
products
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We adapt to the specifics of each project
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Let's supplement the link with an exercise that is important for you
and interesting for the respondent
and interesting for the respondent
Types of services:
Max Diff
Maximum difference scale
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Conjoint analysis
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- 01 Paired comparison technique, which allows you to select the most preferred product / service for the target audience
- 02 Form the most successful offers and build the right pricing. Determine what your customers are willing to pay the most for
- * To program the exercise, you need a rotation plan for displaying test materials in Excel format
- * We give results only in the database (SPSS/Excel). Separate analysis we do not conduct according to the received data
- 01 Popular along with Max Diff, a technique for studying purchasing decisions within a certain set of positions
- 02 Evaluate not properties/characteristics separately, and the product as a whole
- * To program the exercise, you need a rotation plan for displaying test materials in Excel format
- * We give results only in the database (SPSS/Excel). We do not conduct a separate analysis based on the data obtained.
Concept test, Pack test
Тестирование концепции, тестирование упаковки
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Price Optimization
Ценовые исследования!
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- If the idea is new and requires preliminary testing
- If the product has been on the market for a long time, but it is not possible to “get ahead”
- If there is a need to rebrand the company
Actions:
- test concepts/products at all stages of their existence
- determine the vector of development, evaluate the prospects for success
- compare with competitors, find "weak" places and change for the better
- How does the consumer perceive the product?
- What price do you expect to see?
- Does the consumer ready to buy a product for a certain price? And at a discount?
PSM, Price Ladder, BPTO and other techniques
- use different methods to determine the best prices and price ranges for a product
Shelf test
Полка
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A great solution if you need to recreate a real-life situation of buying a product
- 01 We will make a digital prototype of the store shelf to test the product on target customers
- 02 Measure the time of searching for a product on the shelf, evaluate its memorability along with competitors
- 03 Watch how consumers make a purchase with a virtual wallet
- 04 Vary prices from shelf to shelf to see how product selection changes
- * To program the exercise, you need images in png format that are the same in height and beat with each other inside in size. Those. if, for example, product A in height and width in reality differs or is the same as product B, then the scale of the pictures should convey this
- * If you plan to change prices, then you need a separate excel file with their indication and a rotation plan