Launch of new
products

We adapt to the specifics of each project

Let's supplement the link with an exercise that is important for you
and interesting for the respondent

Types of services:

Max Diff

Maximum difference scale

Conjoint analysis

Совместный анализ

01 Paired comparison technique, which allows you to select the most preferred product / service for the target audience
02 Form the most successful offers and build the right pricing. Determine what your customers are willing to pay the most for
* To program the exercise, you need a rotation plan for displaying test materials in Excel format
* We give results only in the database (SPSS/Excel). Separate analysis we do not conduct according to the received data

01 Popular along with Max Diff, a technique for studying purchasing decisions within a certain set of positions
02 Evaluate not properties/characteristics separately, and the product as a whole
* To program the exercise, you need a rotation plan for displaying test materials in Excel format
* We give results only in the database (SPSS/Excel). We do not conduct a separate analysis based on the data obtained.

Concept test, Pack test

Тестирование концепции, тестирование упаковки

Price Optimization

Ценовые исследования

If the idea is new and requires preliminary testing
If the product has been on the market for a long time, but it is not possible to “get ahead”
If there is a need to rebrand the company

Действия:

How does the consumer perceive the product?
What price do you expect to see?
Does the consumer ready to buy a product for a certain price? And at a discount?

PSM, Price Ladder, BPTO and other techniques

use different methods to determine the best prices and price ranges for a product

Shelf test

Полка

A great solution if you need to recreate a real-life situation of buying a product

01 We will make a digital prototype of the store shelf to test the product on target customers
02 Measure the time of searching for a product on the shelf, evaluate its memorability along with competitors
03 Watch how consumers make a purchase with a virtual wallet
04 Vary prices from shelf to shelf to see how product selection changes
* To program the exercise, you need images in png format that are the same in height and beat with each other inside in size. Those. if, for example, product A in height and width in reality differs or is the same as product B, then the scale of the pictures should convey this
* If you plan to change prices, then you need a separate excel file with their indication and a rotation plan