One of the methods we use to recruit an audience

River Sampling

  • Attracting people to an online survey through advertising on the Internet, without registering in our database
  • This method brings in new respondents, many of whom are participating in research for the first time

River Sampling
method available in:

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Azerbaijan
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Armenia
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Belarus
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Georgia
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Kazakhstan
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Kyrgyzstan
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Moldova
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Uzbekistan

Benefits:

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Participants are
unfamiliar with surveys, so they answer more carefully and thoughtfully

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The ability to find an audience in countries where there are no bases of respondents

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Availability of regions where the possibilities of the existing base of respondents are limited

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Restrictions:

  • 01 10-15 mins LOI
  • 02 Simple target audience with high
    reachability
  • 03 No or soft quotas for geography
  • 04 River Sampling takes more time to collect a sample compared to a regular survey based on respondents
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Quality control is carried out at each stage of work