Attracting people to take an online survey by means of web advertising without having to register with our database. This method brings in new respondents, many of whom are participating in research for the first time.
METHOD BENEFITS
Unfamiliar with surveys, respondents provide more careful and insightful answers.
A method to find audiences in countries where we do not have respondent databases.
Sometimes, this is a way to recruit audiences unavailable in panels.
River Sampling available in CIS countries
Azerbaijan
Armenia
Belarus
Georgia
Kazakhstan
Kyrgyzstan
Moldova
Uzbekistan
Tajikistan
METHOD LIMITATIONS
Survey length is up to 10–15 minutes.01
Simple target audience easy to reach out to.02
No or soft geography quotas.03
River Sampling requires more time compared to a regular survey using a respondent database.04
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