Quality of online
questionnaires and data

We care about the quality of data and for this we carefully
control each stage of work

What are we doing:

Checking the
questionnaire

Testing
links

Checking
before launch

Checking
bases for 10% of the collected sample
(soft launch)

We check questionnaires during the field,
including with the help of
intelligent system
Cleaner

We do the top-up
(if necessary)

Completed questionnaires are checked
according to various criteria, among them:

time spent by the participant on the survey
conflicting answers to logically related questions
wrong answers to trap questions
checking for bots using visuals

media materials to check the quality of sound
and video
the same filling of more than three evaluation tables
analysis of answers to open ended questions
number of questions with the selected answer "Difficult to answer"

The questionnaire goes through several stages of verification to exclude the respondent's accidental
error:

most of these checks are carried out automatically by the Cleaner intelligent system during the survey itself