Audience of Russia
OnIn has one of the largest and most diverse respondent databases in Russia with more than 700,000 active panelists.
Conduct large-scale studies with high accuracy and get up-to-date information about consumer preferences and market trends across the country.
Conduct large-scale studies with high accuracy and get up-to-date information about consumer preferences and market trends across the country.
These are people who are ready to participate in online surveys.
01
They are driven by interest and desire to share their opinion
02
Respondents receive incentives in the form of points for participating in research
03
One person takes up to 4 surveys per month, so the audience does not have the goal of making money by participating in research
04
Distribution by gender
51,0%
49,0%
Distribution by age
under 17
22,3%
36-40
8,2%
18-20
15,3%
41-45
6,0%
21-25
19,8%
46-50
4,1%
26-30
8,9%
51-55
2,8%
31-35
9,1%
55+
3,6%
Distribution by regions
0%
25%
50%
13,6%
Moscow
4,5%
Saint Petersburg
4,4%
Far Eastern
20,7%
Privolzhsky
4,7%
Northwestern
3,7%
North Caucasian
12,6%
Siberian
8,7%
Ural
15,6%
Central
11,6%
Southern
QUALITY CONTROL
The audience quality control is ensured during registration and by tracking behavioral factors.
01
If a panelist is found to be dishonest, they will be barred from online surveys.
02
Any discovery of suspicious activity prompts a thorough investigation.
03
CLEANER SYSTEM
The intelligent Cleaner System ensures the quality of surveys.
In online surveys, the Cleaner System discards surveys showing signs of speeding and interviews with identically completed scorecards.
The system swiftly purges the database following the analysis of answers to open-ended questions.
The system generates a list of respondents suspected of using multiple accounts for further investigation.