AUDIENCE QUALITY
The quality of our audience is ensured at all times, beginning at registration and all the way to survey completion.
We use a quality control system that includes optimization of survey numbers per respondent to avoid professionalization of panelists.
We use a quality control system that includes optimization of survey numbers per respondent to avoid professionalization of panelists.
ISOCertification
In 2024, we completed the ISO 9001:2015 quality management system certification.Ensuring certification compliance provides quality control at all stages of your project, including data collection, processing and analysis, while also maintaining the security and confidentiality of project information.
PRIMARY CONTROL
We monitor online panelists by analyzing their behavior – in the event of any suspicious activity, we launch a probe, following which a respondent may be removed from surveys.
We check for multiple identical registrations.
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We ban automatic registrations using bots and similar systems.
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We track identical account passwords.
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We also make sure that profile information matches social media accounts.
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We create a profile of each survey participant based on their digital fingerprint.
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We have also developed a rating system. Upon registration, each participant has a rating of 100%, which may decrease depending on their survey participation results. Participants with a rating below 50% are barred from surveys.
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