Our redirects are always the same and never change.
Complete: https://h.opinion.team/urlaction/sessionfinished?status=91&token={#QueryID#}
Screenout: https://h.opinion.team/urlaction/sessionfinished?status=92&token={#QueryID#}
Quotaful: https://h.opinion.team/urlaction/sessionfinished?status=93&token={#QueryID#}
Bad Quality: https://h.opinion.team/urlaction/sessionfinished?status=94&token={#QueryID#}
Where QueryID is our unique 26-digit alphanumeric respondent ID.
That is, you create a variable (e.g. bfrid) and once you log in, you get our ID with that variable. If the respondent has been screened out, you return us the respondent ID with the bfrid variable with the Screenout status. If the respondent has remained until the end and completed the survey, you return us the respondent ID with the Complete status.
Unfortunately, we cannot launch a project without redirects, as respondents who have taken the survey will not be able to return to their personal account and get the incentive or even see their status, because the last screen will show an error. Respondents will contact the support and we cannot even check if respondents have made it into the survey.
Every month, we recruit 40,000 respondents to join our panels.
We have no monetary incentives. Panelists share their opinions and influence not only the work of large companies, but the entire world.
River Sampling is an invitation to people outside of our community to participate by means of online banners. We run search and banner advertisements on aggregators, while aggregators choose where to place them, depending on the available audience and clickability at that point in time (on social media, boards, specialized websites, theme-based websites). The larger the media, the more expensive the placement. That being the case, we should have competing prices on par with large global companies. We also know from experience that the narrower the media, the longer the fieldwork lasts. Placements on wide media get more impressions, increase clicks and minimize the field timeframe.
We can place advertisements on certain media (knowingly), but advertising on such media will be expensive, and we will go over the approved budget. For example, if we need mothers with children under 3 and we start placing advertisements on a theme-based website (for example, on moms’ boards), we will compete in the display of advertising with global companies, such as Pampers. Global companies spend a lot of money on advertising, so we can’t really compete with them with our budgets. Usually, we run advertisements on aggregator websites and the aggregator robot chooses the most clickable media at the moment and places banners with an invitation to join the survey, whether it is a friends page on Odnoklassniki or banner ads on mail.ru. We DO NOT run advertisements on websites with paid surveys. All our banners are impersonal and worded as “Invitation to a paid survey.” By taking the survey, the respondent will not understand what it is about.
We try not to recruit for such communities, as there are many factors that are beyond any reasonable control. We have had situations where we had to contact people who had agreed to participate and make separate arrangements because a tick on a box online doesn't mean anything anymore. Besides, there should be a good and convenient platform and a competent moderator. Today, people lose interest very quickly without proper motivation and engagement.
Previously, people from such communities “dropped out” and customers sent us complaints saying “your panelists don’t want to participate.”
Incentives to panelists vary from 30% to 70% of the CPI price.
It depends on many factors – the complexity of a particular TA cell, the number of available samples for mailing, the field timeframe, the panelist response level in each project, the actual duration and reach.
Our only protection is that we can ban downloading and copying materials + offer adding the text of a non-disclosure agreement to the survey and threaten respondents with penalties.
However, there is still no 100% guarantee because respondents can take screenshots (we do not have such a protection feature) / take pictures of materials with their smartphones, etc. and we can do nothing about it.
5,000 invitations per hour – before the software test.
10,000 invitations per hour – after the software test.
BUT you need to check if the database is up-to-date. So, the scale of mailing depends on the up-to-dateness of the customer’s database.
Additional recruitments are always more expensive because we use residual quotas, while the main sample has already been collected. Additional recruitment is always more complicated. As a rule, you have to pick less popular cities, difficult ages, micro-samples of one to two people. There may be many cross-quotas, quotas for complex brands, etc. So, we do the same work as on a regular project but the results are neglectable and incomparable to the work done in general (roughly speaking we need 10 people and to recruit these 10 people, we need to do the same amount of work required for the recruitment of 1,000 respondents). On top of that, the panel may suffer from additional recruitments. As a rule, we have to mail invitations to everyone, while few are actually suitable and we lose people on full quotas, after which panelists complain and unsubscribe from the panel. And then there are also inter-panel duplicates (independent studies show there are about 10% of such duplicates), which means that some people will not be able to join the project (while we will spend money on mailing). That’s why, the company decided that it does not really matter what kind of additional recruitment we are requested to do, whether everyone is suitable for us or not, the cost will be higher because this is the same amount of work while the results are lower. The additional recruitment price also includes money for further recruitment of new panelists.
All information that must be added to the database should be asked of respondents themselves in the survey. When respondents are registered with the panel, we do not ask for phone numbers.
If contacts of our respondents are needed, we ask that the question about contacts be optional in the survey. In our experience, about 30% of respondents leave their phone numbers. If the question about contacts is mandatory, then this question should be placed at the top of the survey and made scanning, hence the reach will drop and the project cost will eventually increase.