We will adapt to the nature of each project. We will provide a link with an exercise, which will be of importance to you and of interest to a respondent.
MAX DIFF
Maximum difference scaling.
A paired comparison technique that allows you to select the most preferred product/service for your target audience.01
Create the most successful offers and set the right pricing. Determine what your customers are willing to pay the most for.02
To program the exercise, we are ready to make a rotation plan for showing the tested materials and send it to you for confirmation.03
We provide results only in a database (SPSS/Excel). We do not conduct separate analysis of the data received.04
Conjoint analysis
Conjoint analysis.
A methodology as popular as MaxDiff designed to look into purchasing decisions regarding a certain set of items.
Evaluate the product, not specific properties or features.
In order to program an exercise, we can develop a carousel of tested materials and send it to you for approval.
The findings are delivered as part of the database (SPSS/Excel) only. We do not run any separate analysis based on the data obtained.
Concept/Pack test
Concept testing, packaging testing.
If the idea is new and requires preliminary testing. If the product has been on the market for quite some time, but you can’t get ahead of the competition. If the company needs rebranding.01
Test concepts/products throughout their existence, determine their growth path, evaluate their prospects for success, compare them against competitors, find weaknesses and get better.02
Price Optimization
Price studies.
How does the consumer perceive the product?
What price does the consumer expect to see?
Is the consumer ready to buy the product for a certain price? What if at discounted prices?
PSM, Price Ladder, BPTO and other techniques – use different methods to determine best prices and price intervals for your product.
Shelf test
A great solution if you need to recreate a real-life purchase situation.
We can create a digital prototype of a store shelf to test the product with target buyers.01
Measure the time required to find a product on the shelf, evaluate its memorability as well as that of the competitor.02
Use a virtual wallet to watch consumers making purchases.03
Vary prices from shelf to shelf to track how product selection changes.04
In order to program an exercise, we need .png images of the same height, size and ratio. For example, if Product A is different in height and width from Product B, or is of the same height and width as Product B, images should reflect their true scale.05
If you plan to change prices, you will need a separate Excel file with these prices indicated and a rotation plan.06
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