Consumer Analysis

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All customers are unique and have their own idea of analysis methods and approaches to working with data. We believe that it is best to leave the drawing of conclusions to professionals, such as yourself, while we focus on obtaining high-quality survey data.

We will help you with any type of research.

We will provide survey recommendations and make the link easy for respondents to use.

We will create cross-tables with significance values calculated in the form of an interactive report.

We will also help with the primary statistical analysis – residuals, regressions, etc.

U&A Evaluate consumer interest in the product. Find out frequency, buying reasons, usage occasions, and other complex metrics. 01

Customer Satisfaction Find out how satisfied consumers are with the product. Determine their product confidence and loyalty. 02

Customer Segmentation Middle class or high earner? Conservative or progressive? Family person or loner? Determine who makes up your target audience to become even more useful to your loyal customers and more attractive to new ones. 03

Market Sizing The success of any company is built on more than a mere mind map and implementation of an idea. Explore market trends (product varieties, price levels, competitor advertising campaigns, etc.) and their aspects to understand what can impact your business development. 04

Path to Purchase

Explore incentives and barriers to purchase.

What creates demand?
What encourages purchasing?
Where do customers buy things and why?
What drives the decision-making process?
What holds consumers back?

Brand Health Tracking (BHT)

Conduct regular monitoring of the brand position ingrained in the consumer’s mind and competitive environment.
Measure the level of brand awareness, loyalty; study its purchase/use experience.
Get a fuller picture of the company’s image, results of its promotions.
Observe other aspects specifically needed for your product over time.