We care about the quality of data and for this we carefully control each stage of work.
We profile our panels by different topics, which allows us to precisely target our audience and achieve high efficiency in the data collection process.
WHAT WE DO
The survey is subjected to several stages of validation to ensure that there is no unintentional error by the respondent. Most of these validations are carried out by the intelligent Cleaner System automatically during the survey itself.
Proofreading the survey text.
Testing links.
Checking surveys before launch.
Checking databases with 10% of the sample (soft launch).
Testing surveys in the field, including by means of the intelligent Cleaner System.
Carrying out additional recruitments (if necessary).
Checkingcompleted surveys
Completed surveys are checked by different criteria, including
time spent by the respondent to take a survey
conflicting answers to logically related questions
incorrect answers to trap questions
checking for bots using visuals
media materials for sound and video quality testing
identical completion of more than three scorecards
analysis of answers to open-ended questions
number of questions with the “Hard to Say” answer selected
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