For projects requiring surveys to be programmed,
we use the automatic coding system (Brand Coding), which is the most up-to-date version of the brand database split up into 200+ product categories.
It automatically codes open-ended questions listing brands all while the respondent takes the survey.01
Thus, it reduces coding time, as more than 90% of the database is coded on-the-fly. It also helps change the survey trajectory depending on the brands that the respondent mentioned.02
The database is regularly updated with new brands added and exiting brands removed.03
Upon request, we can add a product category and collect respective information.04
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