Ads and Creatives Testing

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OnIn offers comprehensive services for testing advertising materials, including creatives, audio and video. Our team is ready to apply experience and creativity to ensure that advertising is remembered by the target audience and fulfills brand objectives.

The best way to get more detailed data about the product being tested. We can do all types of click tests.

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Whenever we are requested to evaluate the text, we can prepare an Excel file with the percentage markup.

For coordinate-based click tests, we will deliver a heatmap.

For area-based click tests, we need materials and a .ppt or any other file with areas marked. It would be advisable to make sure these are not overlapped. All areas must have an ID (a code for the database) and a name.

We will evaluate words or phrases if the concept is textual. We will also find out which element of the product packaging or advertising poster is the most descriptive, appealing, important, if it is a coordinate- or area-based click test.

For coordinate-based click tests, we need only visuals. For text-based click tests, we need a text markup file. All words or phrases must have an ID (a code for the database).

Video and audio tests. Videos are best submitted as mp4 files, audios — as mp3 files.

We will help you evaluate any audio (excerpts from songs, radio commercials, etc.) and video content (testing of pilot episodes of TV series, animated films, as well as product, banking, social and other video clips). 01

We can offer methodology-related advice (for example, how many video clips are appropriate for one person to watch) and help with file adaptation for reference (cuts, merge, size reductions). 02

For videos, we can measure the attractiveness rating. The respondent watches a video and evaluates frames second by second by moving the seek bar below the video. 03

We will provide you a link to a diagram with real-time values (which is a massive help for preparing a topline report). 04