Market landscape
Analyze market landscape, evaluate target audience needs and user experience
Brand health
(BHT)
Explore brands distribution in a product category, brand awareness, loyalty level and compare with competitors
New products
Test the needs of the target audience for a new product or service, optimize product line and explore path to purchase in a store
Ads and creatives
Test creative solutions (routes, boardomatics, animatics, etc), determine the what that resonates best with consumers and aligns with brand objectives